

ShopeePay, an electronic money service from Shopee, is an electronic money service feature that can be used as an online payment method on the Shopee platform, offline at ShopeePay merchants, and to collect refunds. With this integration, Shopee sellers can easily arrange shipments, and both buyers and sellers can keep track of shipments directly via the Shopee app and Seller Centre. Shopee Supported Logistics are third party logistics providers that have integrated their system with Shopee. With the interactive features such as In-App game, Shopee hopes that the number of transactions can continue to increase Supported Logistic Partners There are some in app game features provided by Shopee, including Goyang Shopee, Kuis Shopee, Shopee Potong, Shopee Lucky Prize, Shopee Live, and Shopee Tangkap.

It can be concluded that the In-App Games and entertainment features present at Shopee give a positive impression on the increase in the total active visitors of Shopee monthly in Indonesia. Shopee is targeting millennials to be more comfortable in their applications with the In-App Games, this strategy makes the high increase in user engagement applied by Shopee. The moment of Single’s day 11.11 and Harbolnas 12.12 which became a jump in Q4 2019 and surpassed Tokopedia as the most e-commerce in Indonesia. In addition, there are 80 million items sold and more than 80 million visits to the Shopee application in 7 countries. A whopping 70 million items were bought online on Shopee during the 11.11 sale.Īt Harbolnas in 2019, Shopee recorded the latest record in Indonesia with sales of 1.3 trillion rupiahs in the 24-hour Shopee 12.12 Birthday Sale or Harbolnas campaign. Shopee also made a sale initiative on the unique date of each month as was done at the moment of Single’s day 11.11 and Harbolnas 12.12. The selection of brand ambassador from famous people close to users can be used as evidence of Shopee’s persistence in acquiring markets, especially in Indonesia.
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But it could have been a time Shopee stopped the free shipping program. This free shipping program was a Shopee campaign program which is only valid for one month and usually will always be extended program period by Shopee itself. Surely the Shopee tagline certainly contains a message if Shopee provides free shipping facilities for anyone who shop online through Shopee. In fact, there are even up to the cost of shipping goods more expensive than the price of goods purchased. In buying an item through online, consumers must add to the cost of shipping costs. The tagline “Gratis Ongkir ke Seluruh Indonesia” was an offer that is pretty much desired by online buyers. This cashback program running since July 2019, that has proven to successfully bring significant sales uplift to all participating sellers. Some of the campaign programs conducted by Shopee in this quarter and became best e-commerce platform in Indonesia, such as : CashbackĪ cashback program from Shopee offers to selected sellers to boost seller traffic and sales performance. Īfter Q1, Q2, and Q3 2019 periods, Shopee was ranked second after Tokopedia, for the first time in Q4 2019 Shopee succeeded in becoming e-commerce with the highest total number of active monthly visitors until Q2 2020.

I agree that Shopee is the most popular e-commerce and in my opinion also the best e-commerce platform in Indonesia. What make Shopee become the best ?Īs already explained above that Shopee is the most popular e-commerce currently in Indonesia. Shopee has surpassed Tokepedia from Q4 2019 with 72,973,300 visits / month, then decreased in Q1 2020 with 71,533,300 visits / month, and have a significant increased with 93,440,300 visits / month in Q2 2020. In addition, based on data covered from iPrice insights (2020) Shopee was able to overtake Tokopedia to become the most visited e-commerce site even in Q3 2020.
